I am Pedro Silva, an accomplished Director of Digital Marketing and Omnichannel Customer Engagement with over 10 years of experience in digital strategy, multichannel marketing and customer experience in the biotech and pharmaceutical industry. I'm committed to delivering high-quality results, let's connect and explore how we can collaborate!
Originally from Lisbon 🇵🇹, I've had the privilege of living and working in vibrant cities like Barcelona 🇪🇸, before settling in Zug 🇨🇭 with my loving family. With three bright daughters keeping me on my toes, I'm constantly inspired by their energy and curiosity.
🎓 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 & 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦
➤ Omnichannel Engagement Strategy: Advanced proficiency in integrating digital, omnichannel and traditional marketing channels, enhancing customer journey experience. My work at Novavax and Galderma involved developing country-specific, customer-focused plans, resulting in significant improvements in reach and engagement among healthcare professionals.
➤ Multichannel Marketing: My expertise spans the full spectrum of multichannel marketing, from the planning and execution of digital campaigns to the coordination of cross-functional teams. At Bristol Myers Squibb, I led initiatives that promoted innovative medicines across 23 ex-US markets, achieving flawless delivery of marketing tactics.
➤ Digital Capabilities: I have a deep understanding of MarTech, including Veeva CRM, Salesforce Marketing Cloud, and other Digital Capabilities. My efforts at Mettler-Toledo led to a 10% YoY increase in sales leads through the introduction of new online services.
➤ Certified Agile Leadership: Demonstrated ability to lead cross-functional teams and vendors, collaborating with global marketing, medical, sales and analytics, to drive strategic initiatives across diverse markets.
➤ Project Management & Operational Excellence: Experienced in project coordination, operational processes, and execution of omnichannel and digital marketing projects.
Proven expertise in: Digital Marketing, Multichannel Customer Engagement, Multichannel Marketing tactics in Pharma. Agile Project/Program Management & Operational Excellence, Digital Capabilities, Online Marketing, Omnichannel Customer Experience, Salesforce and Veeva
🟢 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘
✉️ 📞 +41 79 201 3539 View my LinkedIn profile